As well as other recommendations the SACN have recommended:
- A ban on all forms of targeted marketing of ultra-processed, unhealthy foods and drinks to children.
- We should disassociate physical activity with obesity by banning junk food sports sponsorships.
And how have the food and drink industry reacted to this life-threatening news? The Food and Drink Federation described the goals set out in the report as "stretching".
FDF Director general Ian Wright said: "The most thorough scientific review of carbohydrates and health carried out in recent years should leave people in no doubt that sugars can be enjoyed safely as part of a varied and balanced diet." He added: "Demonising any one ingredient in the obesity debate isn't helpful."
Talk about bending the truth! The report may have said that sugar can be consumed but the clear message is that consumption should be halved. Not just reduced, HALVED!
When the growth in consumption of one ingredient has caused an worldwide epidemic costing billions of dollars and millions of lives then I say let’s demonize it. Although let’s be clear about it, sugar is not at fault; no it is the FDF and its members that have deliberately increased the percentage of sugar in our food over the last 30 years in their attempt to get us hooked on their products. We have been silently poisoned.
Tobacco companies have been sued for knowingly damaging our health and it is time to take the same approach to our food.